Issue 004: Fandoms, time to get deep

Cultural Currents by The Akin

I read ‘I’m a Fan’ by Sheena Patel this month on a trip away. On this wild ride of a book, I was left to face my aversions to fandom. 

TLDR this month:

• What is fandom?

• Why do people become fans?

• The power of it.

• How brands should be using it.

• Why brands get it wrong.

“Fans take their heroes and make them a part of their identity and so it becomes unbearable to…