I read ‘I’m a Fan’ by Sheena Patel this month on a trip away. On this wild ride of a book, I was left to face my aversions to fandom.
TLDR this month:
What is fandom?
Why do people become fans?
The power of it.
How brands should be using it.
Why brands get it wrong.
“Fans take their heroes and make them a part of their identity and so it becomes unbearable to…
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