Issue 005: The Contradictory Consumer
Why Everything You Know About Your Customers Is Only Half Right
Hello there,
Remember when marketing was straightforward? When we could categorise consumers into neat segments and craft messages tailored to their linear desires?
Those days are firmly behind us.
Today's consumers are living in paradoxes: they optimise their wellness routines whilst binging on fast food, demand financial security yet spend impulsively, a…
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